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Two reasons:
People keep asking them how to do it and maybe they genuinely want to help
They can make 7 figures out of the course (there’s a quote that goes something like “I maid millions in real estate but I made 10s of millions teaching people how to trade real estate”
Why You Should Create an Online Course
Creating an online course is a fantastic way to elevate your blogging journey. Whether you’re looking to establish authority in your niche, diversify your income, or simply share your expertise, an online course can be a game-changer. Here are the top reasons why creating an online course is a smart move for bloggers and content creators alike:
1. Boosts Your Authority and Credibility
An online course positions you as an expert in your field. When people see that you have the knowledge and ability to teach a topic, it builds trust and establishes you as an authority. This not only increases your credibility but also attracts a loyal audience who values your expertise.
2. Diversifies Your Income Streams
Relying on a single source of income, such as ad revenue or affiliate marketing, can be risky. An online course provides a stable and scalable income stream. It’s a product you own entirely, meaning you’re not at the mercy of fluctuating algorithms or commission rates.
3. High Revenue Potential
Compared to other digital products like eBooks or templates, online courses have a higher perceived value. This means you can charge premium prices. For example, a well-crafted course can sell for hundreds, even thousands of dollars, making it a lucrative addition to your business.
4. Leverages Your Existing Skills
As a blogger, you already possess key skills such as writing, teaching, and engaging your audience. Creating an online course allows you to capitalize on these abilities. You don’t need to start from scratch; you just need to package your knowledge in a structured and actionable format.
5. Repurposes Your Existing Content
Chances are, your blog is already filled with valuable content. Why not repurpose that content into a comprehensive online course? For example, if you have several blog posts on a similar topic, you can organize them into modules and expand on them with additional insights, examples, and exercises.
6. Taps Into Your Existing Audience
One of the biggest hurdles for new course creators is finding an audience. As a blogger, you already have one! Your readers are the perfect market for your course since they’re already interested in what you have to offer. Plus, you can use your blog and email list to promote your course effectively.
7. Validates Your Idea Quickly
Before investing time and effort into creating a course, you can test your idea with your audience. Use surveys, polls, or even pre-sales to gauge interest. This way, you can be confident that your course will meet the needs of your audience and be successful.
8. Creates Passive Income
Once your course is created and set up, it can generate income with minimal ongoing effort. You can sell it repeatedly without having to create it again. This makes it a fantastic source of passive income, freeing up your time to focus on other projects.
9. Expands Your Reach
An online course isn’t limited to your regular blog readers. It can attract a broader audience, especially when marketed on platforms like social media, YouTube, or course marketplaces. This increased visibility can help you grow your brand and reach new customers.
10. Provides Exceptional Value to Your Audience
Blog posts are great for sharing tips and insights, but an online course takes it to the next level. It offers in-depth knowledge, a structured learning path, and actionable steps that help your audience achieve specific results. By creating a course, you’re providing immense value and making a real difference in your students’ lives.
How to Get Started
If the idea of creating a course excites you but feels overwhelming, start small. Begin by choosing a topic you’re passionate about and know well. Outline your course in modules, focusing on what your audience will gain from each section. Then, create the content using tools like Canva, Teachable, or Kajabi to bring your vision to life.
Final Thoughts
Creating an online course is more than just a way to make money. It’s an opportunity to share your expertise, build a stronger connection with your audience, and create a lasting impact. Plus, it’s a scalable and sustainable way to grow your business. So, take the leap and start planning your course today—your future self will thank you!