MASTER SOCIAL MEDIA CONTENT STRATEGIC PLAN

🎯 Main Goals (Always Keep This in Mind)

Build authority (teacher/coach energy)
Grow trust & community
Own your audience (email list, group, subscribers)
Sell softly but consistently (courses, guides, programs)

🧠 Content Pillars (Use These Everywhere)

Rotate these 5 pillars weekly:

Education / Teaching
- Course creation
- Manifestation (science + spirituality)
- Online income & digital products
Authority / Expertise
- Your frameworks (12-step manifestation, systems)
- Case studies, testimonials
- Behind-the-scenes of your work
Inspiration / Mindset
- Faith + neuroscience
- Identity shifts
- Personal realizations & lessons
Connection / Personal Brand
- Your story
- Daily reflections
- Life as a mom, business owner, mentor
Promotion / Conversion
- Free guides
- Email list
- Courses, workshops, programs

👉 80% value / 20% selling

📅 Weekly Content Rhythm (SIMPLE & SUSTAINABLE)

Post 5–6 days a week

You don’t need daily burnout posting.

📘 FACEBOOK (Community + Authority)

Post 1–2x daily OR 1 high-value post/day

Best Content:

Story-style posts
Teaching posts
Long captions
Facebook Reels

Weekly Flow:

Mon: Teaching post
Tue: Personal story + lesson
Wed: Reel (tip or mindset)
Thu: Authority post (framework, list)
Fri: Soft offer / CTA
Sat: Reflection or faith-based post
Sun: Rest or repost top content

📌 CTA examples:

“Comment MANIFEST ✨”
“Link in comments”
“Join my email list”

📸 INSTAGRAM (Visibility + Emotion)

Post 1 Reel/day or 4–5 Reels/week

Content Types:

Reels (main growth tool)
Carousels (education)
Stories (daily connection)

Reel Ideas:

“Why most people don’t manifest (science explains this)”
“3 mistakes new course creators make”
“Your vibration decides your income”
“This mindset shift changed my life”

📌 Stories (daily):

Behind-the-scenes
Talking head advice
Polls, Q&A, testimonials

🎥 YOUTUBE (Long-Term Authority & SEO)

Post 1 long video/week
+ 3–5 Shorts (repurpose Reels)

Long-Form Content Ideas:

“How manifestation really works (neuroscience + faith)”
“How to turn your knowledge into income”
“Why hard work alone doesn’t bring abundance”
“Step-by-step course creation for beginners”

📌 Structure:

Hook (0–10 sec)
Teach clearly
CTA → free guide or email list

📌 PINTEREST (Evergreen Traffic Machine)

Post 5–10 pins/day (can be scheduled)

Pin Types:

Blog pins
Quote pins
Carousel pins
Video pins (from Reels)

Topics That Work:

Manifestation steps
Course creation guides
Online business tips
Mindset & faith quotes

📌 Every pin → blog, YouTube, or freebie

💼 LINKEDIN (Professional Authority + Income)

Post 3–4x/week

Content Style:

Professional tone
Lessons from experience
Teaching + insight

Post Ideas:

“What course creation taught me about leadership”
“Why mindset is a business skill”
“Most professionals are underpaid because…”
“From employee thinking to creator thinking”

📌 Soft CTA:

“I teach this inside my program”
“DM me ‘COURSE’”

🔁 Content Repurposing System (VERY IMPORTANT)

1 idea = 10+ pieces of content

Example:

YouTube video
IG Reel
FB Reel
Pinterest video pin
LinkedIn post
IG carousel
FB teaching post
Quote graphic
Email newsletter
Blog post

🔥 Create once. Distribute everywhere.

🛠️ TOOLS (KEEP IT EASY)

Canva Pro – design everything
Meta Business Suite – FB & IG scheduling
Pinterest Scheduler / Tailwind
YouTube Studio
Google Docs – content bank

🧲Monthly Themes(HIGHLY RECOMMENDED)

Example:

January: Identity & Vision
February: Mindset & Money
March: Course Creation
April: Manifestation Science
May: Faith & Abundance
June: Authority & Visibility

This keeps your messaging clear, powerful, and consistent.

✨ Final Strategy Rules

Speak like a mentor, not a marketer
Teach what you’re already living
Repetition builds authority
Your story is your strategy
Consistency > perfection